Augmented and Virtual Reality Differences

“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research

Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.

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BisNow: Beyond The Bio: 16 Questions With Radical Galaxy Founder, Managing Partner Matthew Shaffer

This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.

After a decade-long career in hedge fund management, Matthew Shaffer decided to turn the tables and launch a design firm centered around disruptive technology he would have bet on during his hedge fund days.  Bellevue, Washington-based Radical Galaxy Studio is a commercial and residential digital architecture firm that uses technology, including virtual and augmented reality, to design properties. The firm creates architectural renderings and 360-degree videos that allow clients to take virtual tours through their properties.

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IREI: The Proptech Landscape

For the venture capitalists funding this new sector, proptech is a broad category, encompassing commercial and residential real estate, and tools that support data/investment as well as construction/operations — real estate technology comprises everything from software to sensors. If you consider the broader proptech sector as divided into four quadrants, then institutional investors in real estate are likely to be most interested in the quadrant that covers commercial real estate investment and data tools.

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Apple Rumored to launch AR and VR products by 2020

Apple AR and VR

Apple is rumored to be launching new Augmented Reality (AR) and Virtual Reality (VR) products by year 2020. They have been researching this technology for over 10 years, but with the increase in popularity and demand of this technology, insiders report that they have hired hundreds of new employees to a research unit dedicated to finding ways AR and VR can be implemented in future products. To those who do not know the difference between Augmented and Virtual Reality,  Augmented Reality (AR) is when you have a modified view of the real world while VR is when you are fully immersed into the virtual world. In other words, with VR you cannot see anything in the real world while in AR you can still see the real world around you.

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For Retail, Augmented and Virtual Reality are the Future

planograms retail virtual reality

Where is the mall headed?

Mall owners are redeveloping and reimaging their properties to be relevant in today’s changing retail market.   Many properties are going through major redevelopments trying to create an experience, not just a place to shop.  Whether it’s offering more dining and entertainment options or having interactive features such as showcasing the latest augmented reality tech, the malls are keen to create opportunities for the consumers to engage more actively with physical retail.

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Lochwood Lozier Selects Radical Galaxy Studio as Its Preferred Virtual Reality Provider

Interior Design - VR

Today, Radical Galaxy Studio, a real estate technology firm with offices in the greater Seattle area and New York City, announced that Lochwood Lozier, a high-end custom home builder based in Redmond, Washington, has named Radical Galaxy Studio as its preferred Virtual Reality (VR) provider.

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Bellevue Reporter: Bellevue virtual reality business expands to New York

Waterfront custom home rendering

What if you could walk through the halls and rooms of your new house before it was built?

Thanks to Bellevue’s Radical Galaxy Studio, that dream can become a reality — or, at least, a virtual reality.

Radical Galaxy Studio uses virtual reality, augmented reality and mixed reality to give architects, real estate developers and people having homes built a 360-degree idea of what the structure will look like when it is complete.

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How VR Is Changing the Real Estate Landscape

Residential VR Brokerage Tour

For those in need of new real estate, the process of finding, selecting and committing to a property can be one peppered with a vast amount of challenges. Buyers can ease into the process with use of full service sites such as Redfin, which offer a myriad of options that can help in this, often, very complex task.

According to National Association of Realtors research, 95% of customers search for real estate online and 51% of them find their homes through these means.

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