Brand Identity
Branding Services For Real Estate.
Developing a brand identity is how your residents and prospective tenants perceive your property. From naming and logos to brand graphics and websites, aligning the elements of your brand throughout the physical property and online will help differentiate your property.
Branding Services For Multifamily Real Estate.
Developing a cohesive brand identity requires analyzing the property and its amenities, market, and message. Executing the brand throughout every aspect can help prospective tenants make a decision when leasing.
Websites
Your website is the center of the property’s digital presence. This makes it more important showcase your brand from the digital space to the physical property. With exceptional website design and user experience (UX), Radical Galaxy will build a website that will drive traffic to conversions.
Naming
Radical Galaxy utilizes the insights taken from our in-depth research and thoughtfully crafts various naming options that meet the property’s differentiation strategy. This process includes identifying themes for your asset based on location, history, and numerous other factors. Next, we conceptualizes and present names for your property that suit each brand route.
Logo & Typography
Once the name is approved, the Radical Galaxys’ team of designers develop 2 unique brand routes. Our process begins with creating inspiration decks. Our graphic designers develop a primary logo along with supplemental logo alternatives that can be used in various placements throughout the brand’s execution.
Brand Graphics & Patterns
Developing distinctive brand graphics help to communicate the properties story. On a website, the brand pattern can help convey various feelings such as luxury within a pattern. Radical Glaxaxy utilizes these brand patterns in environmental graphics throughout the property. They can be used for wayfinding, future tenant parking, and other brand touchpoints.
Brand Messaging
What would a brand be without a good story? Radical Galaxy helps create a brand message that resonates with your prospective tenants. Included in brand the development, messaging lays the foundation for the website and other collateral. Have consistency throughout your collateral from the moment a tenant reviews your website, to when they visit your asset.
