The ColorfieldArchitectural Visualization Case Study

Location: Austin, TX

Property Type: Condominium

Developer: Cumby Group

Architect: Alterstudio

Radical Galaxy Deliverables: Animation Video, 360-View Renderings, Still Renderings, Virtual Reality, Branding Concept

The Colorfield is Austin’s newest exclusive residence, where design, luxury, and artistic expression converge. Every detail of these spectacular living spaces is meticulously crafted with modern, high-end finishes to provide a residential experience like no other. Winner of the Austin Business Journal’s Real Estate Award for “Best New Development,” The Colorfield is a true work of art for those who live by their own rules. Radical Galaxy partnered with Cumby Group and Alterstudio to produce 3D renderings, animation, VR, and branding that brought this boutique condominium to life, giving buyers and stakeholders an immersive preview of the residences, amenities, and rooftop spaces well before construction was complete. Together, the renderings, animation, VR, and branding gave the Cumby Group sales and marketing teams a complete toolkit to position The Colorfield as one of Austin’s premier luxury condominium developments, supporting pre-sales, buyer presentations, and the marketing campaign behind an award-winning property.

An animation video highlighted the building’s transformation into a boutique,
trophy property capturing the design, lifestyle, and artistic identity that set
The Colorfield apart in Austin’s luxury condominium market.

3D Renderings provided a detailed look at the stunning interiors and rooftop lounge
from the luxury kitchens and penthouse baths to the living spaces and lobby,
each crafted to communicate the high-end finishes and design
character that define The Colorfield.

The Colorfield Austin luxury condominium kitchen rendering by Radical Galaxy Studio

The Colorfield Austin yoga and amenity space rendering by Radical Galaxy Studio

The Colorfield Austin penthouse master bathroom rendering by Radical Galaxy Studio

The Colorfield Austin condominium living room rendering by Radical Galaxy Studio

The Colorfield Austin lobby rendering by Radical Galaxy Studio

A 360-view rendering tour provided a virtual experience to potential
tenants near and far letting out-of-market and relocating buyers explore
the residences and amenities before construction was complete.

Marketing Brochures was created to highlight the designer aspects of the property,
pairing the renderings with cohesive branding to give the sales team
a polished marketing piece for Austin’s luxury buyer