Augmented and Virtual Reality Differences

Augmented and Virtual Reality Differences

“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research

Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.

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BisNow: Beyond The Bio: 16 Questions with Matthew Shaffer

BisNow: Beyond The Bio: 16 Questions with Matthew Shaffer

This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.

After a decade-long career in hedge fund management, Matthew Shaffer decided to turn the tables and launch a design firm centered around disruptive technology he would have bet on during his hedge fund days.  Bellevue, Washington-based Radical Galaxy Studio is a commercial and residential digital architecture firm that uses technology, including virtual and augmented reality, to design properties. The firm creates architectural renderings and 360-degree videos that allow clients to take virtual tours through their properties.
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