ULI Spring Nashville Speaking Engagement

ULI Spring Nashville Speaking Engagement

Radical Galaxy was invited to speak at the Spring 2019 ULI Meeting in Nashville. The Spring Meeting is an exclusive event for ULI Full Members which are some of the most senior and influential leaders in real estate.

Radical Galaxy spoke about the various uses of virtual and augmented reality and how Radical Galaxy is helping to maximize their clients IRRs. The firm pushes the boundaries between reality and technology, allowing owners and clients alike to envision a radical new world.

Radical Galaxy demoed various projects at the event from high rise condos, large multi-use complexes to master planned communities. Within AR and VR clients have the ability to review numerous options and make decisions such as changing structural elements and choosing from a variety materials for the walls and floors. Everything that is seen in the virtual world is what the space will look like in the real world once the project is complete. VR also allows the process of finalizing plans to become straightforward for all parties involved including, architects, interior designers, engineers and the client. In turn, there is less of a need to coordinate schedules to meet in person to discuss projects. Each user can be anywhere in the world and see what is going on from a computer or headset.

“I’m extremely pleased to have been invited to speak with the ULI CDC council about the usage of augmented and virtual reality in real estate,” said Matthew Shaffer of Radical Galaxy.

The main conference’s extensive speaker line-up included: Andrew Beaird of Core Development, Dave Bagg of Green Street Advisors, Adam Ducker of RCLCO, Erwin Effler of Ryan Companies, Rich Monopolo of Boston Properties, Phil Payne of Ginko Residential, Michael Spies of Tishman Speyer and Rick Wood of Chestnut Real Estate.

If you want to learn more about the conference please go to https://uli.org/

Inman: Love VR, but hate the headset? Try Ground Control

Inman: Love VR, but hate the headset? Try Ground Control

Radical Galaxy Studio is still pushing the virtual property tour market with super clean interiors, on-demand finish changes and life-like walkthroughs.

However, homebuyers aren’t totally ready for it, yet.

The company recently launched a sort of go-between tour product for agents who sell new-build condos, residences and apartments from showroom floors. It’s a VR content management system (CMS) called Ground Control.

The software builds out prospective units for agents to tour with clients from a tablet, wireless connection and hi-res office monitor, for example, instead of from behind the typical, face-eating VR headset.

“We found that some buyers were getting lost in the tours,” said Radical Galaxy Studio Managing Partner Matthew Shaffer.

The interiors are sharp, computer-generated renderings devised from actual blueprints and interior design plans.

In Ground Control, night can be changed to day, televisions can be turned on and off, hallway lights dimmed, counter-tops changed from granite to concrete and carpets pulled up for hardwood. But the bones of the actual unit remain as they will be built, giving prospective buyers, quite literally, a look into the future.

Agents and their clients can takes notes in the software as well, recommending different finishes or fixtures, for example. There are also live updates of a unit’s market status.

For selling agents, Ground Control’s features and benefits give them a much more stable platform on which to market property than paper brochures and flat, colorful collateral ever could.

Virtual tours with this much clarity provide a better sense of possibility of purchasing, allowing buyers to actually see themselves in a unit, whereas traditional means of promotion might feel too far away for buyers and lack the ability to engage them.

“We want VR to be cog in the sales wheel, it shouldn’t be the only thing a buyer uses to make an offer,” Shaffer said. “Still, we think agents should think differently about how they market and sell.”

Read more at: https://www.inman.com/2019/03/15/love-vr-but-hate-the-headset-try-ground-control/

Radical Galaxy Announces the Release of Ground Control

Radical Galaxy Announces the Release of Ground Control

Today, Radical Galaxy Studio, a real estate technology firm, announced the release of “Ground Control,” a cutting-edge content management system (CMS) intended to dramatically improve the real estate sales center experience.

Ground Control gives brokers the ability to navigate seamlessly between all the marketing content while remotely controlling the display. The user will have the ability to manage floor plans, unit information, exterior and interior renderings, virtual reality tours, drone photography, maps, videos and more from one easy-to-use application. One of the main features of the app is the ability to remotely control the camera view during a virtual reality tour.

“We are excited to announce the release of Ground Control,” said Matthew Shaffer, Managing Partner at Radical Galaxy Studio. “Today’s consumer expects a seamless, content rich presentation when visiting a sales or leasing center. We gathered and acted upon feedback from our clients and the real estate community to develop the new features and tools that became Ground Control.”

About Radical Galaxy:

Radical Galaxy Studio, LLC is a real estate technology firm with offices in Seattle and NYC that is pushing the boundaries of what can be done within the sales leasing processes.  Radical Galaxy has worked with industry leaders including Oxford Properties, Marriott, Cushman Wakefield and Hyatt Hotels.


Institutional Real Estate Inc. Video Series Featuring Bradley Snyder

Institutional Real Estate Inc. Video Series Featuring Bradley Snyder

Recently, Institutional Real Estate Inc. featured Co-Founder and Managing Partner of Radical Galaxy Studio, Bradley Snyder, in a video series highlighting advancements in PropTech and CREtech within the real estate industry. This video series is featured on Institutional Real Estate’s video podcast series called “In Focus”, located on their website and Facebook page.

In part one, Snyder gave insights into how the industry is evolving, particularly on the technology side. He related this to his own experience being on the owners’ side at Apollo Global Management along working at Eastdil Secured, where he saw the value of these emerging technologies first hand.

In part two, Snyder explained the how virtual and augmented reality can be implemented in various aspects of a new development. He discussed how virtual reality in particular can be used during the design, construction, and city council approval process because you have the ability to virtually walk through a property before it is even built. This saves time on making design and construction decisions, and money by preventing change orders as well as further unnecessary construction costs. Snyder went into detail about how virtual reality can help with raising capital for a development and can be used to pre-lease and sell space before it is even built.

If you want to see these videos, go on Institutional Real Estate’s website, click on video and podcasts, and click on the In Focus series featuring Bradley Snyder or use the following links Part 1 Part 2

Virtual Reality For Training

Virtual Reality For Training

With the many different and exciting ways in which Virtual Reality is now being implemented, it has well established itself as a bona fide asset to many in many industries. From retail and architecture, all the way to the medical field, VR is gaining some serious traction and has broken off its singular tie to the gaming industry.

This blog will spotlight the ways in which VR is being used as part of specific training programs. The myriad of benefits attached to this progress and foreshadowing of exciting new applications to come.

Virtual Reality Medical Training

We discussed the exciting new breath of air that VR and AR are introducing into the intricate and all-important field of medicine. Perhaps the most crucial benefit that stems from VR integration in the medical field is that it provides medical students a chance to practice real procedure, without risking the lives of real people. Oculus, along with The Children’s Hospital Los Angeles (CHLA) recently announced their partnership in creating a medical training program using Oculus headsets and VR simulation for incoming medical students. CHLA is requiring all incoming medical students to take a VR training program before they start working at their hospital. These training modules are being deployed to 11 other organizations including Columbia University Irving Medical Center, Johns Hopkins Children’s Center, to name a few.

Oculus is going as far as donating Oculus Go headsets to these organizations, in order to “allow for on-the-spot training without the need for the extra real estate.”  According to Oculus’s blog post, “VR can bridge the gap between medical school and hospital rounds by placing students and staff in realistic training scenarios that can replicate the stress, adrenaline, and time-sensitive circumstances of life-or-death situations — without putting patient safety on the line.”

Virtual Reality Enterprise Training

A creative way VR is being used to train is through Vantage Points sexual harassment training software. This software allows users to fully experience situations where they see someone being sexual harassed and measure and record the bystanders’ response time and how they would respond if faced with this unfortunate predicament. It helps the user be able to identify sexual harassment in the workplace, giving them visual learning and understanding of what constitutes as sexual harassment. The software algorithm allows one to get individualized training based on their level of “wokeness.” This type of training is a big departure from traditional sexual harassment training sessions where an expert would come in and talk about what constitutes sexual harassment and how to identify it when it emerges. A study conducted in 2001 evaluated how effective sexual harassment training is at a medium sized university. Psychology Today looked at this study and found that “men who attended the training were more likely to say that sexual behavior at work was wrong, but they were less likely to notice sexual harassment, less willing to report sexual harassment and more likely to blame the victim.”

The article concluded that “most sexual harassment training is effective at increasing employees’ knowledge about sexual harassment, but not necessarily changing their behaviors.” While traditional training has been proven to bring awareness on sexual harassment, it is somewhat lacking in solving the underlying issue of pinpointing when sexual harassment occurs, reporting the issue, and changing the behaviors to prevent sexual harassment in the workplace. Vantage Points founder Morgan Mercer is hoping to change that by immersing people in real life situations to help them recognize and prevent these situations rather than just being notified and not fully comprehending it. Corporations have already shown interest in leveraging this technology, seeing major potential in this software for their companies.

In July, KAEFER Group, a specialist in insulation, announced their partnership with Luminous Group to provide VR safety training for their staff. They worked on producing three scenarios for the VR headset: personal protective equipment (PPE) training, working in confined spaces and height training. KAEFER set out to create a more hands-on approach to training that is safe for both the trainees and those around them. In this sense, employees can be trained to handle and respond to dangerous situations that can potentially come up when doing their job. Those who are training the employees can watch and see how the employees respond and give feedback at a faster rate than with traditional training methods. Consequently, this use of VR can help potentially save lives and train people to know what to do if faced with such a circumstance in real life.

Virtual Reality Government Job Training

The United States Air Force is trying to reduce its pilot shortage by using VR simulators to speed up the training process of new pilots. They conducted an experiment using 20 Pilot Training Next (PTN) candidates, five enlisted personnel and 15 officers to measure the impact of VR training compared to basic flight training. The participants were given unlimited access to the realistic flight simulators, allowing them to practice and train whenever they were able to. In conventional pilot trainings, students are limited to how much they can practice. Using the VR supported mode of training, instructors were able to monitor two students at once, allowing more efficient oversight and quicker determinations on what the students are doing. It also gave them an opportunity to provide hands-on-feedback to multiple people, reducing the time it takes to give each student feedback on their training. Capt. John Joern, a T-6 Texan II instructor overseeing students in the study, stated, “we’ve seen leaps and bounds increase, especially at the beginning of the program,” when reflecting on how quickly the students were learning in the program. The deputy director of the program said it took about half the time than what other pilots go through in the same check ride that the simulators provided, supporting the notion that students were learning quicker when using the VR simulators than common training programs.  Out of the 15 officers, 13 passed. They are using the successes and failures of this experiment to implement another version in December, but feel encouraged with respect to how successful the first training program performed, with founded hopes that it will continue to improve.

One of the most dangerous and challenging government jobs out there is firefighting. While most people run away from fires, these brave men and women valiantly run into burning buildings, risking their own lives to save the lives or others. Training firefighters can be dangerous and costly, not only financially but to the environment and surrounding neighborhoods. One way to help make training easier and more affordable is to utilize VR into their training regimen. A new VR training simulator called FLAIM Trainer has been created to address these valid issues. It consists of an HTC Vive headset, haptics systems and a vest that tracks the user’s vital signs. The Vive headset also comes with a custom breathing apparatus to mimic one’s own breaking tank they would have to wear in real life. While in the virtual world, firefighter trainees use real life equipment to put out fires by having a tracker attached to the end of their hose, essentially allowing them to put out fires in the virtual world using real equipment. The haptics system imitates the real force of water and the clothes they wear have heat packs in them that warm up when facing the virtual fire. All of these details make the trainee feel they are fully immersed in a real-life fire situation. The vest they wear captures their vitals, recording their physiological responses and performances. This data is stored in a cloud that can be reviewed and help instructors monitor progress over time. FLAIM provides a great alternative to training firefighters and makes it possible to put them in the best position possible when real situations emerge.


The list of ways in which VR is being used as a revolutionary training vehicle in many industries is growing. More than that, this game-changing trend is providing companies with an opportunity to gain a competitive edge.  By heightening the level of safety when it comes to training new employees they’re also increasing the prospects for purposeful engagement and learning.

A win-win, on many a level. We hope you enjoyed this informative blog on a developing trend we’ll be following closely.