Using Augmented Reality for Wayfinding

Using Augmented Reality for Wayfinding

As exciting as exploring an unknown territory may be, it can also pose some challenges. Many, in fact. Thankfully, a new wave of augmented reality infused wayfinding apps are popping up, providing consumers with an efficient way to find their way around, just about anywhere whether it’s at a hospital, airport, concert venue or looking for your car at a shopping mall. By holding their mobile devices, the apps are navigating you through places that have been traditionally tough to navigate, eliminating the stress of senseless wandering.

(more…)

Augmented Reality in the Medical Field

Augmented Reality in the Medical Field

Augmented Reality (AR) has officially surpassed the ‘new kid on the technology’ scene status and is gaining some bona fide star accolades in a variety of industries that have opened the door to this game-changer. AR use is growing in popularity and consumer use in retail, cosmetics, real estate, tourism and healthcare in both end-user engagement and daily work lives of industry members.

(more…)

How Virtual Reality is Being Used in the Medical Field

How Virtual Reality is Being Used in the Medical Field

It’s no longer news that virtual and augmented reality have spilled out of the gaming world onto many other industries. Some of the benefits and show-stopping moments that these technological advances have introduced to the retail, cosmetics and field services industries have been examined and highlighted, but when it comes to the healthcare industry, the stakes are, arguably, a bit higher.

(more…)

Augmented and Virtual Reality Differences

Augmented and Virtual Reality Differences

“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research

Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.

(more…)

BisNow: Beyond The Bio: 16 Questions with Matthew Shaffer

BisNow: Beyond The Bio: 16 Questions with Matthew Shaffer

This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.

After a decade-long career in hedge fund management, Matthew Shaffer decided to turn the tables and launch a design firm centered around disruptive technology he would have bet on during his hedge fund days.  Bellevue, Washington-based Radical Galaxy Studio is a commercial and residential digital architecture firm that uses technology, including virtual and augmented reality, to design properties. The firm creates architectural renderings and 360-degree videos that allow clients to take virtual tours through their properties.
(more…)