As exciting as exploring an unknown territory may be, it can also pose some challenges. Many, in fact. Thankfully, a new wave of augmented reality infused wayfinding apps are popping up, providing consumers with an efficient way to find their way around, just about anywhere whether it’s at a hospital, airport, concert venue or looking for your car at a shopping mall. By holding their mobile devices, the apps are navigating you through places that have been traditionally tough to navigate, eliminating the stress of senseless wandering.
Radical Galaxy Studio is honored to be featured in the September issue of Gray Magazine
Featured on Page 100:
Augmented Reality (AR) has officially surpassed the ‘new kid on the technology’ scene status and is gaining some bona fide star accolades in a variety of industries that have opened the door to this game-changer. AR use is growing in popularity and consumer use in retail, cosmetics, real estate, tourism and healthcare in both end-user engagement and daily work lives of industry members.
It’s no longer news that virtual and augmented reality have spilled out of the gaming world onto many other industries. Some of the benefits and show-stopping moments that these technological advances have introduced to the retail, cosmetics and field services industries have been examined and highlighted, but when it comes to the healthcare industry, the stakes are, arguably, a bit higher.
“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research
Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.