It’s no longer news that virtual and augmented reality have spilled out of the gaming world onto many other industries. Some of the benefits and show-stopping moments that these technological advances have introduced to the retail, cosmetics and field services industries have been examined and highlighted, but when it comes to the healthcare industry, the stakes are, arguably, a bit higher.
“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research
Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.
This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.
After a decade-long career in hedge fund management, Matthew Shaffer decided to turn the tables and launch a design firm centered around disruptive technology he would have bet on during his hedge fund days. Bellevue, Washington-based Radical Galaxy Studio is a commercial and residential digital architecture firm that uses technology, including virtual and augmented reality, to design properties. The firm creates architectural renderings and 360-degree videos that allow clients to take virtual tours through their properties.
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For the venture capitalists funding this new sector, proptech is a broad category, encompassing commercial and residential real estate, and tools that support data/investment as well as construction/operations — real estate technology comprises everything from software to sensors. If you consider the broader proptech sector as divided into four quadrants, then institutional investors in real estate are likely to be most interested in the quadrant that covers commercial real estate investment and data tools.
In today’s technology-driven era, we consume, look forward to and find inspiration in the latest tech advances that make our lives easier. Though the human touch is an unbeatable force when it comes to design, there is no doubt that technology is essential in propelling our society towards spectacular advances, new discoveries and achieving goals.
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Apple is rumored to be launching new Augmented Reality (AR) and Virtual Reality (VR) products by year 2020. They have been researching this technology for over 10 years, but with the increase in popularity and demand of this technology, insiders report that they have hired hundreds of new employees to a research unit dedicated to finding ways AR and VR can be implemented in future products. To those who do not know the difference between Augmented and Virtual Reality, Augmented Reality (AR) is when you have a modified view of the real world while VR is when you are fully immersed into the virtual world. In other words, with VR you cannot see anything in the real world while in AR you can still see the real world around you.
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