“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted”
-Goldman Sachs Investment Research
Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) have become increasingly popular within the last few years. People use the terms AR, MR and VR often, but do you know what it actually means? VR, MR and AR differ in how digital content is combined with the physical world. AR and MR overlay holograms on top of the physical world, while VR is a fully immersive experience that replaces the world around you and transports you to a new location.
What if you could walk through the halls and rooms of your new house before it was built?
Thanks to Bellevue’s Radical Galaxy Studio, that dream can become a reality — or, at least, a virtual reality.
Radical Galaxy Studio uses virtual reality, augmented reality and mixed reality to give architects, real estate developers and people having homes built a 360-degree idea of what the structure will look like when it is complete.
Until recently, augmented reality (AR), as a palpable concept, was floating somewhere between a filament of avid developers’ vivid imaginations and scripts of sci-fi blockbusters.
Today, we’re on the verge of being able to firmly walk into the realm of augmented reality: a place where digital information is interwoven into the actual physical world. Lines are seamlessly blurred together and one is essentially unable to pinpoint where actual reality ends and the augmented one begins. And this is, perhaps, where its main appeal lies.