News & Insights
Perspectives on architectural visualization, real-time 3D, VR and AR — how we approach the work, what we've learned across hospitality, multifamily, mixed-use, and single-family projects, and updates from inside Radical Galaxy Studio.
A planning board is not a buyer. It wants accuracy, context, and honesty about scale. Here is how to build a rendering set that earns trust at the hearing instead of raising questions.
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A rendering shows a building. An animation shows what it feels like to arrive, walk in, and stay. Here is what a film actually costs, how long it takes, and when it earns its budget.
Any studio can show you one beautiful image. The difference between a top-tier rendering studio and a budget one shows up in the quote, the revision process, and whether ten views still look like one building.
Everyone agrees you need renderings. Fewer people can explain what the studio actually does between your CAD set and the finished image, or why two quotes for the same view can be three thousand dollars apart.
Student housing has a deadline nothing else in real estate has. The lease signs in October for a building that opens in August, and the renderings are the only version of the property anyone can see.
Developers think they are buying pictures of a building. What they are actually buying is a picture of a life, and three very different people are looking at it.
Marketing imagery persuades a buyer to want something. Entitlement imagery persuades a skeptical room that what they are seeing is true. The difference decides hearings.
Hospitality renderings don't just need to look right, they need to feel right. Why atmosphere, time-of-day, and brand-standard reviews make hotels the hardest work we do, and how our Unreal Engine pipeline handles it.
Stadium and arena projects are really four or five briefs in one, exterior, bowl, suites, concourse, and event mode. Here's why venues are some of the most complex visualization work we take on, and how we scope it.
AI has genuinely changed how we produce architectural renderings, and there are decisions we still won't hand off. Where the studio uses it, where we don't, and why the judgment calls stay with people.
Every large mixed-use development faces the same challenge: selling a multi-acre project to investors, municipal boards, and buyers before it physically exists.
Production builders and custom home clients need very different visualization work, different audiences, different pace, different level of finish. Here's how we scope each and why one approach never fits both.
How cinematic architectural visualization turns blueprints into immersive buyer experiences that move units before ground breaks, pacing, lighting, and the shots that actually drive pre-sales.
Quick answer: Virtual reality and AR experiences for real estate typically cost between $10,000 and $150,000+, depending on project type. Single-family home VR walkthroughs run $20…
In today’s real estate market, standing out means going far beyond glossy brochures and static renderings. What drives projects forward now is the ability to deliver a real-time ex…
Walking into the heart of a contemporary architectural visualization studio feels a bit like stepping into an atelier of the future. Here, creativity and technology intermingle in …
For years, traditional blueprints have been the industry standard for home construction. While they provide the technical details builders need, they often leave homebuyers confuse…
Real estate marketing has undergone a remarkable transformation, shifting from traditional approaches to embracing cutting-edge strategies that connect with buyers on a deeper leve…
Urban planning projects have always been complex and time-consuming, often requiring extensive analysis, coordination, and resources. Today, artificial intelligence is revolutioni…
In the dynamic realm of architectural visualization, creating immersive and realistic cityscapes for large-scale mixed-use projects requires cutting-edge technology and unparallele…
The hospitality industry thrives on creating memorable experiences, and in today’s competitive market, the ability to convey a compelling vision is more important than ever. Archit…
The multifamily housing market in 2023 has been confronted with several hurdles, including cap rate expansion, tightened debt financing conditions, and elevated construction costs.…
Architectural rendering is an art of crafting vibrant 3d images from as little as CAD files. These visuals span a range of projects and asset classes, from single-family homes to m…
In the multifaceted realm of architecture and design, effectively communicating a vision poses a distinct challenge. While traditional tools like sketches and CAD files hold value,…
Real estate animation flythrough videos are increasingly becoming a necessity for property developers, brokers and agents during the pre-development and lease-up of a property. The…
In the ever-evolving realm of architectural visualization, a shift is occurring with the continued advancements in Unreal Engine. In this blog, we delve into Lumen and Nanite, unde…
Architectural visualization is more than just presenting a design, it’s about creating an experience that allows clients, investors, and buyers to see and connect with a project be…
How Unreal Engine unlocks photorealistic architectural visuals, faster iteration, real-time rendering, VR/AR, and cinema-quality output from a single interactive environment.
For architects, designers and real estate developers, renderings bring visions to life from as little as a sketch to a full 3D textured rendering. But taking renderings beyond ordi…
Artificial Intelligence (AI) is rapidly changing the way we approach design and architecture. With the rise of advanced algorithms, machine learning, and deep learning, AI has beco…
The home-building industry, steeped in tradition and craft, has always been a fertile ground for innovation. From the dawn of the first architect’s compass to computer-aided design…
Using Unreal Engine for architectural walkthroughs has become increasingly popular in recent years due to several advantages it offers over other solutions. Here are some reasons w…
Architectural visualizations, also referred to as 3D renderings, play a pivotal role in the arsenal of real estate developers. Discover the reasons why architectural visualizations…
The quality of an architectural 3D rendering can be influenced by many factors, including the skill level of the artists, creativity of the team, the quality of the software and ha…
Artificial Intelligence (AI) is transforming the way we approach the real estate development process. AI generates data in minutes for owners, developers and investors at an unpre…
Real estate owners and developers have increased interest in life science real estate assets with growing institutional investment in the sector led by groups such as Alexandria Re…
Showing a property remotely to a potential buyer or tenant is not new, but the delivery method is changing. Over the years there have been large advancements in technology for buil…
Today’s real estate market is unrecognizable to most of us. Construction is crawling, existing buildings are empty, buyers are backing out, tenants are requesting rent relief and b…
Radical Galaxy was invited to speak at the Spring 2019 ULI Meeting in Nashville. The Spring Meeting is an exclusive event for ULI Full Members which are some of the most senior and…
Although he doesn’t advertise it as such, Lochwood-Lozier is a design/build firm, and it also takes on projects designed by outside architects, building eight to 10 custom homes pe…
Radical Galaxy Studio is still pushing the virtual property tour market with super clean interiors, on-demand finish changes and life-like walkthroughs.
Today, Radical Galaxy Studio, a real estate technology firm, announced the release of “Ground Control,” a cutting-edge content management system (CMS) intended to dramatically impr…
Recently, Institutional Real Estate Inc. featured Co-Founder and Managing Partner of Radical Galaxy Studio, Bradley Snyder, in a video series highlighting advancements in PropTech …
Radical Galaxy Studio, a leading real estate technology firm with a focus on pushing the boundaries within real estate planning, pre-selling, design and leasing, was chosen as the …
“The best use of digital is to not make you aware of the technology, but to make you aware of the art.”, Jane Alexander, chief information officer, Cleveland Museum
Tourism counts as a substantial moneymaker, when it comes to countries’ overall GDP. In fact, according to the World Travel and Tourism Council, this industry directly accounts for…
In order to expand their brands and gain visibility and profit, companies heavily rely on marketing tools and techniques. This ever-evolving industry has come a long way from the a…
With the many different and exciting ways in which Virtual Reality is now being implemented, it has well established itself as a bona fide asset to many in many industries. From re…
As exciting as exploring an unknown territory may be, it can also pose some challenges. Many, in fact. Thankfully, a new wave of augmented reality infused wayfinding apps are poppi…
Radical Galaxy Studio is honored to be featured in the September issue of Gray Magazine
Augmented Reality (AR) has officially surpassed the ‘new kid on the technology’ scene status and is gaining some bona fide star accolades in a variety of industries that have opene…
It’s no longer news that virtual and augmented reality have spilled out of the gaming world onto many other industries. Some of the benefits and show-stopping moments that these te…
“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created a…
This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.
For the venture capitalists funding this new sector, proptech is a broad category, encompassing commercial and residential real estate, and tools that support data/investment as we…
In today’s technology-driven era, we consume, look forward to and find inspiration in the latest tech advances that make our lives easier. Though the human touch is an unbeatable f…
Apple is rumored to be launching new Augmented Reality (AR) and Virtual Reality (VR) products by year 2020. They have been researching this technology for over 10 years, but with t…
Radical Galaxy Studio, a technology company specializing in high-end virtual and augmented reality experiences, spoke at the Architecture, Engineering and Construction (AEC) event …
Mall owners are redeveloping and reimaging their properties to be relevant in today’s changing retail market. Many properties are going through major redevelopments trying to cre…
Today, Radical Galaxy Studio, a real estate technology firm with offices in the greater Seattle area and New York City, announced that Lochwood Lozier, a high-end custom home build…
Bellevue-based Radical Galaxy Studio expands to New York City, bringing its VR, AR and mixed-reality home visualization work to Manhattan's real estate market.
For those in need of new real estate, the process of finding, selecting and committing to a property can be one peppered with a vast amount of challenges. Buyers can ease into the …
The use of augmented-reality and virtual-reality technologies is gaining popularity with retailers and retail real estate owners alike. As smartphones become ever more sophisticate…
With projects to date including working with major corporations such as Hyatt Hotels, Radical Galaxy Studio has earned its rank as one of the top providers of virtual and augmented…
The difference is that a home is captured from its root beginnings, such as CAD files and materials lists.
Radical Galaxy Studio founder Matthew Shaffer spoke at the January CREW Seattle lunch, sharing how VR and AR are reshaping how commercial real estate is designed, pre-sold, and leased.
Until recently, augmented reality (AR), as a palpable concept, was floating somewhere between a filament of avid developers’ vivid imaginations and scripts of sci-fi blockbusters.
Sometimes, things just fit together. Those, you-complete-me types of unions are often accompanied by a response of joy and bliss and then, if the fit is built to last, the possibil…
The January lunch talk for CREW will tackle the thorny topic of technology. Matthew Shaffer of Radical Galaxy Studios will discuss how VR is affecting CRE; and there will be a demo…
Read more at: https://www.bisnow.com/national/news/office/by-2050-buildings-could-have-a-mind-of-their-own-82715
Skilled commercial real estate brokers have vivid imaginations. They can walk into an old office building or unfinished retail space and picture all the possibilities: glossy new f…
Check out the High-Profile article here: https://www.high-profile.com/virtual-technology-making-designers-dreams-materialize-eyes/
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Geekwire: Oculus will need somewhere to put all those people, and the real estate and virtual reality communities are buzzing about a massive expansion for Oculus in the Seattle ar…
https://www.engadget.com/2017/10/03/samsung-hmd-odyssey-hands-on/
Send us the drawings, the format you have in mind, and the date you need finals. Most quotes come back the same day.