Who Senior Living Renderings Are Really For
Developers think they are buying pictures of a building. What they are actually buying is a picture of a life, and three very different people are looking at it.
News & Insights
Notes from the studio
Perspectives on architectural visualization, real-time 3D, VR and AR — how we approach the work, what we've learned across hospitality, multifamily, mixed-use, and single-family projects, and updates from inside Radical Galaxy Studio.
Featured
Student Housing Renderings That Actually Pre-Lease
Student housing has a deadline nothing else in real estate has. The lease signs in October for a building that opens in August, and the renderings are the only version of the property anyone can see.
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Renderings for Entitlements: How Developers Win Planning Approvals
Marketing imagery persuades a buyer to want something. Entitlement imagery persuades a skeptical room that what they are seeing is true. The difference decides hearings.
Why Hospitality Projects Are the Hardest Thing to Render, and What We Do About It
Hospitality renderings don't just need to look right, they need to feel right. Why atmosphere, time-of-day, and brand-standard reviews make hotels the hardest work we do, and how our Unreal Engine pipeline handles it.
Why Sports and Entertainment Venues Are Some of the Most Complex Visualization Work We Do
Stadium and arena projects are really four or five briefs in one, exterior, bowl, suites, concourse, and event mode. Here's why venues are some of the most complex visualization work we take on, and how we scope it.
How We Use AI in Architectural Visualization, and What We Don't Let It Touch
AI has genuinely changed how we produce architectural renderings, and there are decisions we still won't hand off. Where the studio uses it, where we don't, and why the judgment calls stay with people.
Why the Best Mixed-Use Developments Are Replacing Scale Models with Interactive 3D Masterplans
Every large mixed-use development faces the same challenge: selling a multi-acre project to investors, municipal boards, and buyers before it physically exists.
Production Builder or Custom Home? Why the Visualization Brief Is Completely Different
Production builders and custom home clients need very different visualization work, different audiences, different pace, different level of finish. Here's how we scope each and why one approach never fits both.
From Blueprint to Buyer: How Cinematic Arch Viz Accelerates Pre-Sales
How cinematic architectural visualization turns blueprints into immersive buyer experiences that move units before ground breaks, pacing, lighting, and the shots that actually drive pre-sales.
How Much Does a Virtual Reality or AR Experience Really Cost in Real Estate? (2026 Guide)
Quick answer: Virtual reality and AR experiences for real estate typically cost between $10,000 and $150,000+, depending on project type. Single-family home VR walkthroughs run $20…
Real-Time Visualization with Unreal Engine and Pixel Streaming
In today’s real estate market, standing out means going far beyond glossy brochures and static renderings. What drives projects forward now is the ability to deliver a real-time ex…
Inside the Modern Visualization Studio: Unreal Engine’s Impact
Walking into the heart of a contemporary architectural visualization studio feels a bit like stepping into an atelier of the future. Here, creativity and technology intermingle in …
Why 3D Rendering is Essential for Single-Family Home Builders
For years, traditional blueprints have been the industry standard for home construction. While they provide the technical details builders need, they often leave homebuyers confuse…
The Evolution of Real Estate Marketing
Real estate marketing has undergone a remarkable transformation, shifting from traditional approaches to embracing cutting-edge strategies that connect with buyers on a deeper leve…
AI Enhances Efficiency in Urban Planning Projects
Urban planning projects have always been complex and time-consuming, often requiring extensive analysis, coordination, and resources. Today, artificial intelligence is revolutioni…
Unreal Engine for Stunning Mixed-Use Cityscapes
In the dynamic realm of architectural visualization, creating immersive and realistic cityscapes for large-scale mixed-use projects requires cutting-edge technology and unparallele…
Architectural Visualization: Elevating Hospitality Design
The hospitality industry thrives on creating memorable experiences, and in today’s competitive market, the ability to convey a compelling vision is more important than ever. Archit…
2023 Multifamily Market: Leveraging Visualizations
The multifamily housing market in 2023 has been confronted with several hurdles, including cap rate expansion, tightened debt financing conditions, and elevated construction costs.…
How Much Does an Architectural Rendering Cost?
Architectural rendering is an art of crafting vibrant 3d images from as little as CAD files. These visuals span a range of projects and asset classes, from single-family homes to m…
The Benefits of Working with an Architectural Visualization Firm
In the multifaceted realm of architecture and design, effectively communicating a vision poses a distinct challenge. While traditional tools like sketches and CAD files hold value,…
Real Estate Animation Flythrough Costs Guide
Real estate animation flythrough videos are increasingly becoming a necessity for property developers, brokers and agents during the pre-development and lease-up of a property. The…
Advancing Architectural Realism with Lumen and Nanite in UE5
In the ever-evolving realm of architectural visualization, a shift is occurring with the continued advancements in Unreal Engine. In this blog, we delve into Lumen and Nanite, unde…
Architectural Visualization V-Ray or Corona
Architectural visualization is more than just presenting a design, it’s about creating an experience that allows clients, investors, and buyers to see and connect with a project be…
Unlock Photorealistic Architectural Visuals with Unreal Engine
How Unreal Engine unlocks photorealistic architectural visuals, faster iteration, real-time rendering, VR/AR, and cinema-quality output from a single interactive environment.
The Transformative Power of Creativity in Architectural Renderings
For architects, designers and real estate developers, renderings bring visions to life from as little as a sketch to a full 3D textured rendering. But taking renderings beyond ordi…
Revolutionizing Architecture: How AI Transforms Sustainability, Innovation, and User Experience
Artificial Intelligence (AI) is rapidly changing the way we approach design and architecture. With the rise of advanced algorithms, machine learning, and deep learning, AI has beco…
How is VR Helpful for Custom Home Building
The home-building industry, steeped in tradition and craft, has always been a fertile ground for innovation. From the dawn of the first architect’s compass to computer-aided design…
Exploring Unreal Engine for Architectural Walkthroughs
Using Unreal Engine for architectural walkthroughs has become increasingly popular in recent years due to several advantages it offers over other solutions. Here are some reasons w…
The Importance of Architectural Visualizations for Real Estate
Architectural visualizations, also referred to as 3D renderings, play a pivotal role in the arsenal of real estate developers. Discover the reasons why architectural visualizations…
What Differentiates Architectural Rendering Firms?
The quality of an architectural 3D rendering can be influenced by many factors, including the skill level of the artists, creativity of the team, the quality of the software and ha…
AI Real Estate Development Benefits
Artificial Intelligence (AI) is transforming the way we approach the real estate development process. AI generates data in minutes for owners, developers and investors at an unpre…
Life Science Real Estate Marketing
Real estate owners and developers have increased interest in life science real estate assets with growing institutional investment in the sector led by groups such as Alexandria Re…
Virtual Tours for Commercial Real Estate
Showing a property remotely to a potential buyer or tenant is not new, but the delivery method is changing. Over the years there have been large advancements in technology for buil…
Virtual Tours for Real Estate During the Coronavirus
Today’s real estate market is unrecognizable to most of us. Construction is crawling, existing buildings are empty, buyers are backing out, tenants are requesting rent relief and b…
ULI Spring Nashville Speaking Engagement
Radical Galaxy was invited to speak at the Spring 2019 ULI Meeting in Nashville. The Spring Meeting is an exclusive event for ULI Full Members which are some of the most senior and…
Custom Home Builder: Forward Thinking with Virtual Reality
Although he doesn’t advertise it as such, Lochwood-Lozier is a design/build firm, and it also takes on projects designed by outside architects, building eight to 10 custom homes pe…
Inman: Love VR, but hate the headset? Try Ground Control
Radical Galaxy Studio is still pushing the virtual property tour market with super clean interiors, on-demand finish changes and life-like walkthroughs.
Radical Galaxy Announces the Release of Ground Control
Today, Radical Galaxy Studio, a real estate technology firm, announced the release of “Ground Control,” a cutting-edge content management system (CMS) intended to dramatically impr…
Institutional Real Estate Inc. Video Series Featuring Bradley Snyder
Recently, Institutional Real Estate Inc. featured Co-Founder and Managing Partner of Radical Galaxy Studio, Bradley Snyder, in a video series highlighting advancements in PropTech …
PropTech firm Radical Galaxy wins VR/AR Award
Radical Galaxy Studio, a leading real estate technology firm with a focus on pushing the boundaries within real estate planning, pre-selling, design and leasing, was chosen as the …
Virtual and Augmented Reality is Revolutionizing the Art Scene
“The best use of digital is to not make you aware of the technology, but to make you aware of the art.”, Jane Alexander, chief information officer, Cleveland Museum
VR Technology in Tourism
Tourism counts as a substantial moneymaker, when it comes to countries’ overall GDP. In fact, according to the World Travel and Tourism Council, this industry directly accounts for…
How to Use Augmented Reality for Marketing
In order to expand their brands and gain visibility and profit, companies heavily rely on marketing tools and techniques. This ever-evolving industry has come a long way from the a…
Virtual Reality For Training
With the many different and exciting ways in which Virtual Reality is now being implemented, it has well established itself as a bona fide asset to many in many industries. From re…
Using Augmented Reality for Wayfinding
As exciting as exploring an unknown territory may be, it can also pose some challenges. Many, in fact. Thankfully, a new wave of augmented reality infused wayfinding apps are poppi…
Gray Magazine: Designers Enter the Third World
Radical Galaxy Studio is honored to be featured in the September issue of Gray Magazine
Augmented Reality in the Medical Field
Augmented Reality (AR) has officially surpassed the ‘new kid on the technology’ scene status and is gaining some bona fide star accolades in a variety of industries that have opene…
How Virtual Reality is Being Used in the Medical Field
It’s no longer news that virtual and augmented reality have spilled out of the gaming world onto many other industries. Some of the benefits and show-stopping moments that these te…
Augmented and Virtual Reality Differences
“Virtual reality and augmented reality have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created a…
BisNow: Beyond The Bio: 16 Questions with Matthew Shaffer
This series profiles men and women in commercial real estate who have profoundly transformed our neighborhoods and reshaped our cities, businesses and lifestyles.
IREI: The Proptech Landscape
For the venture capitalists funding this new sector, proptech is a broad category, encompassing commercial and residential real estate, and tools that support data/investment as we…
Are Custom Homes Prime for Virtual Reality?
In today’s technology-driven era, we consume, look forward to and find inspiration in the latest tech advances that make our lives easier. Though the human touch is an unbeatable f…
Apple Rumored to launch AR and VR products by 2020
Apple is rumored to be launching new Augmented Reality (AR) and Virtual Reality (VR) products by year 2020. They have been researching this technology for over 10 years, but with t…
Radical Galaxy Invited to Speak at AEC Conference
Radical Galaxy Studio, a technology company specializing in high-end virtual and augmented reality experiences, spoke at the Architecture, Engineering and Construction (AEC) event …
For Retail, Augmented and Virtual Reality are the Future
Mall owners are redeveloping and reimaging their properties to be relevant in today’s changing retail market. Many properties are going through major redevelopments trying to cre…
Lochwood Lozier Selects Radical Galaxy Studio as Its Preferred Virtual Reality Provider
Today, Radical Galaxy Studio, a real estate technology firm with offices in the greater Seattle area and New York City, announced that Lochwood Lozier, a high-end custom home build…
Bellevue Reporter: Bellevue virtual reality business expands to New York
Bellevue-based Radical Galaxy Studio expands to New York City, bringing its VR, AR and mixed-reality home visualization work to Manhattan's real estate market.
How VR Is Changing the Real Estate Landscape
For those in need of new real estate, the process of finding, selecting and committing to a property can be one peppered with a vast amount of challenges. Buyers can ease into the …
ICSC: Augmented and virtual reality change how retailers and landlords engage customers
The use of augmented-reality and virtual-reality technologies is gaining popularity with retailers and retail real estate owners alike. As smartphones become ever more sophisticate…
VR Studio Radical Galaxy Partners with Apollo, Eastdil Alum to Scale Business and Open NYC Office
With projects to date including working with major corporations such as Hyatt Hotels, Radical Galaxy Studio has earned its rank as one of the top providers of virtual and augmented…
Inman: Radical Galaxy offers high-end virtual reality home tours
The difference is that a home is captured from its root beginnings, such as CAD files and materials lists.
Radical Galaxy Founder Speaks at CREW
Radical Galaxy Studio founder Matthew Shaffer spoke at the January CREW Seattle lunch, sharing how VR and AR are reshaping how commercial real estate is designed, pre-sold, and leased.
Augmented Reality: Spectacular Changes for Real Estate
Until recently, augmented reality (AR), as a palpable concept, was floating somewhere between a filament of avid developers’ vivid imaginations and scripts of sci-fi blockbusters.
Virtual Reality Headsets for the Real Estate Industry
Sometimes, things just fit together. Those, you-complete-me types of unions are often accompanied by a response of joy and bliss and then, if the fit is built to last, the possibil…
Radical Galaxy Speaking On Real Estate Tech Panel
The January lunch talk for CREW will tackle the thorny topic of technology. Matthew Shaffer of Radical Galaxy Studios will discuss how VR is affecting CRE; and there will be a demo…
Bisnow: By 2050, Buildings Of The Future Could Defend Human Life During Extreme Conditions
Read more at: https://www.bisnow.com/national/news/office/by-2050-buildings-could-have-a-mind-of-their-own-82715
Virtual Reality: The New Normal for Commercial Real Estate
Skilled commercial real estate brokers have vivid imaginations. They can walk into an old office building or unfinished retail space and picture all the possibilities: glossy new f…
High-Profile: This Virtual Technology Is Making Designers’ Dreams Materialize Before Their Eyes!
Check out the High-Profile article here: https://www.high-profile.com/virtual-technology-making-designers-dreams-materialize-eyes/
Baltimore Business Journal: VR company coming to Owings Mills wants to help you walk through a room before it's built
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Oculus’s planned expansion continues to drive our Seattle region as a hotbed for Virtual Reality!
Geekwire: Oculus will need somewhere to put all those people, and the real estate and virtual reality communities are buzzing about a massive expansion for Oculus in the Seattle ar…
Samsung Releasing Windows Mixed Reality HMD
https://www.engadget.com/2017/10/03/samsung-hmd-odyssey-hands-on/